Sake Festival ☆ Facial Mask Pre-sale Report
The weather is getting warmer, and it's gradually starting to feel like spring.
Winter and the sake brewing season are almost over.
Well, last weekend was the drinking festival!
This year saw a new record for visitor numbers, resulting in an even more exciting and crowded atmosphere than usual.
I imagine many of you were surprised.
Thanks to everyone's support, the Yoshinogawa booth was always bustling with activity, and we were able to introduce our sake in a fun way.
Thank you very much to everyone who came.
This time, the Yoshinogawa Women's Club has released a highly anticipated product that we have been announcing for some time: the "Sake Facial Mask"!
On the day of the event, we offered samples of small pieces of mask sheet on the back of our hands, allowing attendees to enjoy the texture and scent.
"I heard about it on the radio and came because I wanted it!"
"I heard that the women's division is releasing its first cosmetic products, so I came to check it out."
"(Since I came from outside the prefecture) I'll buy it as a souvenir for my friends back home."
"I think I'll give it a try."
"I saw it in Komachi and it's been on my mind ever since."
Such conversations were flying around, and one after another, the backs of hands were lined up, and the area in front of the booth was like
It was like a never-ending stream of wanko soba noodles! Some people were even sampling it on their faces, and others were buying it by the box!!
As expected, many female customers of all ages came to our store to purchase cosmetic products.
Male customers as well
"I'll buy it as a White Day gift."
"I'll buy this as a souvenir for my wife."
"Will it work on men's skin too? I want to try it!"
It was surprisingly well-received. Normally, they come in boxes of three, but we also sold them individually.
It seems that people were able to pick it up without hesitation.
As a result, in 2 daysApproximately 180 setsWe were able to sell it!
We are also surprised by the unexpected response!
Thank you so much to everyone who made a purchase!!!
Unfortunately, for those who couldn't make it to the Sake Festival, and for those who couldn't reach the Yoshinogawa booth due to the overwhelming crowds,
If you've forgotten because you were drunk, please check out the details on Yoshinogawa's online shop♪♪
We plan to sell our products at souvenir shops and other locations within Niigata Prefecture in the future.
We will provide further information regarding retailers shortly!
FM Niigata personalities Kitaguchi-san and Uemura-san, who supported us until the release,
They not only visited our booth but also featured us on their blog!
☞ Kitaguchi's Personality Message
☞ Uemura's Personality Message
Thank you so much!!
Thanks to your support, Yoshinogawa Women's Club's new initiative, "SakeSPA,"
We were able to take off with great momentum.
Please look forward to more products and merchandise from the girls' division in the future!
Now, without further ado, next week on the 24th, we will have a collaborative project with TFM:Love Up Night」、
After that, there will be a brewery open house and many more events to come.
Thank you for your continued support! ♡