Our Identity
The Yoshinogawa Symbol
A symbol of Yoshinogawa's pride and confidence.
It represents the abundance, generosity, purity, and unity of a great river.
Likening what Yoshinogawa has cherished,
and will continue to cherish, to a great river,
the design is composed of eight streams.
This symbol is an important mark of
an important mark of
Yoshinogawa's pride
and confidence.
- Joy
- Kindness
- Sincerity
- Purity
- Being by your side
- Continuing
- Taking on challenges
- Richness
The eight streams that form the mark represent
Yoshinogawa's "seven ideals" and "one goal."
This represents "a single goal."
They are the core values that flow through
Yoshinogawa's culture, its reason for being,and the taste of its sake.
By living these values, we believe we can deliver our goal
—"richness"—to our customers.
The Yoshinogawa Lettering
We have renewed and unified the Yoshinogawa lettering to
express the world of the new Yoshinogawa.
The new lettering, soft and gentle,reflects both
the flavor and the quiet presence of Yoshinogawa.
Its brush-inspired form also expresses something
we hold dear: sake made by people, with skill and care.
People of Yoshinogawa
- People who find joy
- People who are kind
- People who keep going
- People who take on challenges
"People of Yoshinogawa" is
the attitude and code of conduct that
turns our beliefs into reality.
It sets out the mindset and actions
we value so that each employee can perform at their best
and the whole team can take on
challenges together as one.
A Letter from Yoshinogawa
Yoshinogawa thinks.
Life, like a river.
Small streams gather, little by little, becoming one river.
Down from the mountains and across the plains,
waters once wild grow broad, beautiful and bright.
So it is with life.
Some days go well. Others do not.
Still, life flows on.
When fulfilling days continue,
life itself becomes richer and more joyful.
Life, like a river.
By your side.
Gently flowing, day after day.