SAKE Museum Joh-Gura

Sake Museum Brewery

Time at the sake brewery
See, learn, and taste.

Founded in 1548, Yoshinogawa is located in Nagaoka's Setagaya district, a place where you can encounter the sake brewing traditions and culture that have been passed down through generations.
The "Sake Museum Jozo" was newly created by utilizing a storehouse from the Taisho era, which is over 100 years old.
You can view the exhibits, sample the sake, experience the brewing process, and then choose your favorite bottle to take home.
Whether you're a seasoned sake drinker or trying it for the first time, this is a place where you can relax and enjoy yourself in your own way.
This will help you feel closer to Yoshinogawa.

Learn about the history of Yoshinogawa

The exhibition corner showcases Yoshinogawa's history of over 470 years and the brewing culture that thrives in the local Settsuya area. You can trace the activities of the past through various materials remaining in the brewery, such as old photographs, labels, sake vessels, and tools used in sake brewing. You can also watch videos of sake brewing and nostalgic advertisements on the projector inside the building. Take your time to enjoy the history of craftsmanship that Yoshinogawa has inherited and the culture that this land has nurtured.

To fully enjoy Yoshinogawa

At the "SAKE Bar," you can easily enjoy the diverse flavors of Yoshinogawa, from standard sakes to limited-edition varieties available only here. You can sample different sakes to find your favorite, or choose a drink that suits the season or your mood of the day. We also offer snacks made with flavors born from the climate of Nagaoka, as well as snacks made with Yoshinogawa sake lees. Feel free to enjoy pairing sake with food as you like. Non-alcoholic amazake is also available, so drivers, children, and families can relax and enjoy themselves.

Settsuya Craft Brewery

The building houses a craft beer brewery. This is where Yoshinogawa's "Settaya Craft" is brewed. Using the same brewing water as their sake and rice koji as a secondary ingredient, it has a gentle and refreshing taste befitting a sake brewery. Through the glass windows of the brewery, you can sometimes watch the beer being brewed, depending on the time of year. You can enjoy it at the "SAKE Bar" inside the building, and it is also available for purchase as a souvenir at the gift shop.

About Settsuya Craft

Experience Yoshinogawa

At the brewery, you can not only view exhibits but also enjoy a variety of experiences that allow you to learn about Yoshinogawa's sake brewing process and the charm of Japanese sake. From sake brewing simulation games using digital signage to content where AI suggests sake tailored to your preferences, there's something for everyone, from adults to children, to enjoy. Furthermore, through various experiences, including video content that allows you to experience the brewery in 3D, you can feel closer to Yoshinogawa's sake brewing process and the culture of this region.

Take home Yoshinogawa

The shop offers a wide selection of Yoshinogawa's standard sake, seasonal limited editions, and products that can only be found at the brewery. Whether you're looking for a bottle to enjoy at home or a gift for someone special, choose one that will also serve as a memento of your visit to Nagaoka-Settsuya. If you're unsure which sake to choose, our staff will be happy to help you find the perfect bottle based on your preferences, the occasion, and the recipient. You can also browse our sake cups and original products, and slowly enjoy the world of Yoshinogawa as you stroll through the shop.

Facility Overview

reservation: No reservation required However, please make a reservation if you are coming with 10 or more people. If you wish to use the seminar room, please apply using the contact form below.
address: 940-1105
4-8-12 Settsuya, Nagaoka City, Niigata Prefecture (within the Yoshinogawa premises)
Google Maps
parking: Free parking available for 40 cars. Please use the "Settaya Municipal Parking Lot" located across from the brewery.
telephone number: 0258-77-9910
Business Hours: 9:30 AM - 4:30 PM
(Last order at the sake bar is at 4:00 PM)
Closed on: Tuesdays and New Year's holidays
(However, if Tuesday is a public holiday, the following Wednesday will be closed.)

For inquiries and reservations, please click here.