The Nagaoka Festival starts today!

This day has come again this year.

The Nagaoka Festival begins today, August 1st.

And tomorrow and the day after tomorrow

This is the Nagaoka Grand Fireworks Festival, said to be one of Japan's three greatest fireworks displays.

When talking about Nagaoka Fireworks, you absolutely cannot leave out the "Shosanshaku-dama" (three-foot diameter firework)!

Yoshinogawa has been a sponsor of this grand fireworks display since before the war.

The "Shosanshaku-dama" fireworks, which will be launched at 8:30 PM on August 2nd, will be provided by our company.

This year, just like last year, it's three consecutive launches! I hope they all go up safely.

These two days are the hottest and most passionate nights of the year in Nagaoka.

On nights like that, it's a drink to sip alone, cherishing your thoughts.

As a drink to share with friends,

Yoshinogawa wants to be by your side.

 And this year, to coincide with tomorrow's launch of the three-foot diameter firework, four commercial television stations in Niigata will...

NST, TeNY, BSN, and UX will be broadcasting exclusive commercials for this day only!

Also, we will be placing an advertisement in the Niigata Nippo morning edition, as has become our custom every year on August 2nd!

This year too, we will savor the delicious food of Yoshinogawa sake and Nagaoka,

Enjoy the magnificent flowers blooming in the vast sky!

This year's souvenir isJunmaishu SanshakudamaI recommend this one!

We are offering free samples and sales at the souvenir shop in Hive Nagaoka, near the fireworks venue.

Please feel free to stop by if you're in the area.

For details about the Nagaoka Fireworks,HerePlease take a look.