Happy New Year!

Happy New Year!

Last year, the novel coronavirus infection spread not only domestically but also internationally.
It had a very significant impact on the sake industry.
With no end in sight, the industry is united in overcoming this difficult situation.
I think we have to overcome this.

Online drinking parties and online brewery tours are available for customers to enjoy with each other.
A new connection is born between the customers and the brewery.
We've seen an increase in people trying new types of sake while drinking at home.

We at Yoshinogawa are not a brewery with any particularly rare or valuable value.
This brewery has many establishments where you can drink their products and also purchase them.
That is why, in our new daily lives,
We brew sake that we hope you will find delicious.
Creating an environment where everyone can drink with peace of mind is important.
I believe it's a responsibility.

I believe we are living in an era where the values associated with alcohol are being re-examined.

Of course, it's delicious, but it also fosters communication that connects people.
How can we enhance its value as a means to an end, and how can we provide it effectively?

We also engage with the cultural aspects of sake brewing, such as its techniques and history.
We will also utilize new digital technologies to convey its enjoyment and depth.
Will they be able to experience it firsthand?

By actively engaging in these matters,
To turn this difficult situation into an opportunity,
We want to work together as a team at the brewery, looking forward to the future.

We look forward to your continued support this year.

January 4, 2021
Yoshinogawa Co., Ltd.
President and Representative Director
Yuki Minemasa