[Niigata Nippo Full 15-column Advertisement] Published on September 19th.
[Niigata Nippo Full 15-column advertisement]
This is only for Niigata Prefecture, but today, September 19th (Sat), in the Niigata Nippo morning edition,
A full 15-column advertisement was published.
Please take a look at our new vision.
Dear Sir/Madam,
The autumn breeze has begun to blow along the banks of the Shinano River, once again this year.
It's the season when the aroma of steamed rice returns to the alleys of Nagaoka and Settsuya.
Now, Yoshinogawa is undergoing a major transformation.
This might surprise you, but this time we're focusing on the theme of this major change.
I decided on the slogan, "To remain unchanged, we must change."
478 years have passed since its founding in 1548.
Yoshinogawa has always made sake in the same location, creating "sake that enriches everyday life."
Not just special alcoholic beverages, but delicious alcoholic drinks that anyone can easily enjoy anywhere.
A representative "light and dry" sake from Niigata, with a flavor that enhances food.
This is a sake that Yoshinogawa has cherished for a long time.
This sake retains the brewing methods and distinctive character that Yoshinogawa has always cherished.
We have carefully considered the changing times and the future of alcohol, focusing on taste, lineup, facilities, and design.
We have reviewed all of it and refined it into a new Yoshinogawa.
The flavor is a refined "delicious and light" taste, going beyond the typical "light and dry" style.
It goes down smoothly and tastes wonderfully satisfying. There are no unpleasant aftertastes, yet the flavor definitely lingers.
We've finally created the sake we truly wanted to make.
We have also revamped our lineup. Our "Supreme Sake" is made with meticulous attention to every step of the process and ingredient selection.
This is Yoshinogawa's finest sake, brewed by hand. This "special sake" is...
A bottle that adds a new dimension to the Yoshinogawa style, perfect for special occasions.
"Everyday Sake" is a symbol of "delicious and light" sake that accompanies everyday meals and enriches daily life.
This is a new series of "Clear Stream Beauty" and "Mountain Stream Beauty". The original sake has been loved by the local community for a long time.
This product embodies the spirit of Yoshinogawa's evening sake. All other sakes have also been renewed.
And to preserve the delicious taste from the moment it was made until the moment you drink it.
We have also equipped our facilities for "seasonal brewing," "bottle storage," and "oxidation prevention."
The design is based on the motif of a "river".
If each day becomes richer, then surely life will become richer, like a mighty river.
With that in mind, we've completely redesigned the packaging for all our alcoholic beverages.
We will convey the beautiful and gentle worldview of Yoshinogawa.
And then there's the new logo. It uses handwritten calligraphy that retains the spirit of handcrafted work, giving it a gentler impression.
All of these ideas were conceived, refined, and brought to life by every employee.
These are truly the people who will carry the future of Yoshinogawa.
"To remain unchanged, we must change."
We will continue to cherish and create scenes of meals and drinks for everyone.
We intend to continue protecting this legacy. We hope you will continue to support Yoshinogawa in the future.
Gently flowing, day after day.
Sincerely,
All employees of Yoshinogawa Co., Ltd.