New Yoshinogawa. Released from the brewery on September 11th (Friday)!
The new Yoshinogawa sake will be released from the brewery on September 11th. It will be available in stores from around September 15th (Tuesday)!
Friday, September 11, 2026.
The new Yoshinogawa sake is finally ready to be released from the brewery.
May Yoshinogawa continue to be a sake that accompanies you in your daily life and enriches your everyday experiences.
"To stay the same, we must change."
Yoshinogawa will change with determination.
The "Premium Yoshinogawa Series" has been discontinued.
With this brand refresh, our flagship brand, the "Gokujo Yoshinogawa Series," which has been enjoyed and loved by many for many years, will be discontinued.
We would like to express our sincere gratitude to everyone who has supported us so far.
The essence of Yoshinogawa remains unchanged, while the flavor has been further refined.
We reviewed every single aspect of our process, from labeling and product lines to brewing and storage.
The brewery's environment is designed to allow for sake production whenever needed, throughout the year.
Equipment designed to transport the pressed sake as gently as possible, minimizing the burden on the process.
Then, after pressing, the juice is bottled and carefully stored in a refrigerated environment—a new storage system.
In particular, the refrigerated product warehouse has expanded its storage capacity from approximately 50,000 720ml bottles to approximately 300,000 bottles.
We deliver not only premium alcoholic beverages, but also our main products that you regularly purchase at supermarkets and restaurants, in the best possible condition.
The new Yoshinogawa will be released from the brewery on Friday, September 11, 2026.
Sales at each store will begin around September 15th (Tuesday).
—————————
[Information after release from storage]
September 11th (Friday) | New Yoshinogawa Brewery Release
Today marks the beginning of the new Yoshinogawa.
Starting around September 15th (Tuesday) | In-store sales will begin sequentially.
The new Yoshinogawa will be available for purchase at various stores starting around September 15th.
If you see it in stores, please feel free to pick it up and take a look.
September 16th (Wed) | Reopening of directly managed stores
Yoshinogawa's directly managed stores, "Yoshinogawa Sake Museum 'Jozo'" and "Yoshinogawa CoCoLo Niigata Store," will be reopening after renovations.
We welcome you with a selection of new Yoshinogawa products.
September 19th (Sat) | Nagaoka Sake Festival - Booth
Yoshinogawa will also have a booth at the "Nagaoka Sake Festival".
Please enjoy the newly revamped Yoshinogawa at the venue.
September 19th (Sat) onwards | Yoshinogawa Sake Museum "Jozo" Tasting Event
During the Silver Week and weekends starting September 19th, at Yoshinogawa's directly managed store "Jozo",
We will be holding a tasting event where you can enjoy the new Yoshinogawa sake.
Please enjoy the newly improved flavor for yourself.
<Promotion Schedule>
We will also be holding promotions at department stores in the Tokyo metropolitan area where you can try the new Yoshinogawa sake.
September 16th - 22nd, Isetan Shinjuku Store
• September 16th - 22nd, Hankyu Umeda Main Store
・September 16th - 22nd, Nagoya Mitsukoshi
・September 23rd - 29th Takashimaya Yokohama Store
・September 23rd - 29th, Nihonbashi Mitsukoshi Main Store
・September 23rd - 29th Takashimaya Kyoto Store
・September 23rd - 29th, JR Nagoya Takashimaya
October 8th-14th, Tobu Department Store Ikebukuro Plaza Building
October 8th-13th, Kintetsu Department Store Abeno Harukas
・October 7th-13th, Nagoya Matsuzakaya
"Each day, gently and steadily."
The new Yoshinogawa will continue to gently accompany you in your daily life.
Please enjoy the new Yoshinogawa.
———————————————————— New
About current products
With this brand refresh, many of our current products, including the "Premium Yoshinogawa Series," will be discontinued.
We would like to express our sincere gratitude for your continued patronage over the years. We hope you will also try our new Yoshinogawa sake.
<Products that will continue to be sold as current products>
- Shōwazō
- Hidden bottle
- Shosanshakudama
- Auspicious
- Barrel-aged sake
- Long-aged sake: Yukyu no Mori
- Koji Amazake (sweet rice drink)
- Settsuya Craft Beer
Sales of current products at Yoshinogawa's directly managed stores will end on Sunday, September 13, 2026.
Depending on stock levels, some items may sell out at any time. We appreciate your understanding.
Please note that the Yoshinogawa official website will be changing to a new format starting September 11th.
We hope you will continue to support Yoshinogawa in the future.
Yoshinogawa Co., Ltd.