[We're starting a new series in "SAKETIMES"!]
A new series has begun on the Japanese sake web media "SAKETIMES" in which we will share our thoughts on the rebranding of Yoshinogawa!
"To remain unchanged, we must change." What did we keep unchanged, and what did we change?
Please take a look at our challenge, which involves not only Yoshinogawa sake but also the culture of Japanese sake in a straightforward manner.
It is planned to be a total of 6 episodes.
In the first episode, President Yuki Minemasa reflects on the past 10 years since becoming president and talks about how he plans to pass the company on to the next generation.